Chinese automakers are joining forces to combat a wave of black PR. According to local media, brands such as BYD, Li Auto, Zeekr, and Deepal are ready to pay a total of 5 million yuan (about 56 million rubles) for information that could help identify and punish those spreading false information on social media.
Nio founder William Li noted that "armies of black trolls make money much more easily than the automakers themselves."
What about in our country?
In private conversations, representatives of Russian automakers often accuse competitors of orchestrating information attacks. This year, many viral videos have sparked debates: some consider them commissioned, while others see them as mere coincidence. Interestingly, some companies are barely mentioned in such videos — perhaps they truly have an impeccable reputation, or maybe they simply prefer not to engage with such tactics.
